What is RevBoss?
We're a marketing agency. And an outsourced content team. And a software company. Our mission is to help small businesses grow with a founder-led marketing strategy.
What does it do?
We build marketing engines that feature the Founder/CEO’s story and voice. Our process starts with a monthly “interview” call that we use to generate short-form content for LinkedIn, email, paid media, and beyond.
Who is it for?
We work with Founders, CEOs, and Executives at business services providers (marketing agencies, PR firms, etc.) and SaaS companies. Most of our clients are small companies that don’t have marketing teams.
Front & Center Founder / CEO
Your success as a founder-led small business – usually with a small or non-existent marketing team – is a function of generating an audience of people that know, like, and trust you.
We put your most important marketing assets – you, your voice, and your story – front and center.
Content Development On Rails
The core of our process is a monthly call in which we interview you like you’re the guest of your own podcast. We’ll build the strategy, script the questions, and ensure that we’re getting content that your ICP will find helpful, interesting, and/or entertaining.
We use the video and transcript to create various content forms – video, image, short form narrative, etc. – that we’ll use to build and activate an audience via LinkedIn (LinkedIn, Insta, TikTok), via email, and via targeted paid media spend.
All you have to do is show up and be yourself for a ~1 hour long Zoom call each month.
Audience Comes First
Your TAM isn’t the set of prospects that meet some criteria in a B2B data platform.
Your TAM is your audience – the people that know who you are, what you’re about, AND trust what you have to say.
We build motions on LinkedIn – organic and paid – that raise your profile, grow your followers, and build your credibility.
The result is a content + audience flywheel that is efficient, sustainable, and high impact.
Activate Prospects With Trust & Value
We have 10+ years of lead generation experience and data that tells us that the highest performing campaigns are 1) focused on the founder story and 2) targeting existing relationships.
So the content and audience that we develop through our process sets up the perfect activation motion: helpful, interesting founder-led content, served up to the people that already know you.
We’ll work with you to determine the best activation strategy, which is usually a mix of email, paid media, and LinkedIn outreach.
The Power of Showing Up
95% of your target buyers are not ready to buy today.
Your goal – and our job – for these prospects should be to keep showing up with interesting, relevant content and stories that build value for them and build trust and engagement for you.
A tight process for the 95% today will ensure that you’re in the conversation for the 5% when they’re in the market.
A Team You Can Trust
We’ve been RevBoss’ing for 10+ years and have served 1000+ clients.
Marketing has changed a lot since we launched RevBoss and we’ve changed with it. AI was a bad sci-fi movie back when we were getting started. 🙂
Our clients choose us – and stick with us – because we’re smart, friendly, and honest.
Read about our HAT values