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8 Account Based Marketing (ABM) Tools to Consider in 2022

Account-based marketing (ABM) tools are changing the game when it comes to effective lead generation and pipeline management. What was once a manual and time-consuming — albeit ... Continue Reading »

7 Account Based Marketing (ABM) Metrics You Should Be Tracking

Successful account based marketing is widely considered the holy grail of B2B marketing — it takes a hyper-personalized approach to identifying and converting the right prospects for ... Continue Reading »

The Only Guide to Lead Qualification You’ll Ever Need

There’s no getting around it — sales reps have more work to do than they have time to do it. While this isn’t a new challenge in ... Continue Reading »

How to Choose the Best CRM Tool That Works for You

CRMs have become ubiquitous in the business world today — more than 90% of companies with 10+ employees use a CRM system to manage customer relationships. The ... Continue Reading »

How to Build a Lead Scoring Model That Works for You

Today’s B2B buyers now expect hyper-personalized experiences tailored to their unique needs. There’s only one problem — sales teams don’t have time to provide it for everyone. ... Continue Reading »

What Is Intent Data and How to Use It to the Fullest

What if you could pinpoint the prospects in your market most ready to buy? Understand their needs using a 360-degree view of their online behavior? With intent ... Continue Reading »

How a Purpose-Driven Culture Gets You More Loyal Customers

Is purpose-driven culture the key to unlocking customer loyalty? If you ask actual consumers, the answer appears to be a resounding yes. Eight in ten consumers say ... Continue Reading »

The Definitive Guide to Lead Nurturing in B2B

Did you know that 96% of your web visitors are not yet ready to make a purchase? If you don’t have a plan in place to keep ... Continue Reading »

How to Get Started with Native Advertising for B2B

Consumer trust in the media is at its second lowest point ever, according to Gallup. While this technically applies more to mass media like TV and newspapers, ... Continue Reading »

How (And Where) to Get Prospect Data That Matters

Finding quality sales prospect data is both easier and more challenging than ever in today’s technology-driven business environment. While companies now have access to more data and ... Continue Reading »
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