3 Iron-Clad Reasons Why The Market is Bouncing Back

A few weeks ago, I shared a video commiserating about how hard it’s been for marketing agency owner and founder folks over the past 12 months.

Well, today, I might be tempting fate, but I’m gonna share three pieces of non-obvious ironclad evidence that the market is coming back.

One – About eight months ago, our net promoter score at Red Boss inexplicably plummeted and over the past 60 days or so, it has inexplicably bounced back in more.

Have we done anything different?

No, we get really stupid and then get really smart again.

No, I don’t think so.

I think that the leads are starting to bite and the deals are starting to close and that’s making our clients happier.

And they’re telling us number two, our canceled clients are coming back out of the woodwork.

Now, we generally get one or two client reactivations every month, but they’re starting to shape up at a much faster rate so far this year.

I think that the companies that cut budget about 12 months ago are starting to feel more optimistic and I think their marketing budgets are coming back as a result.

Number three, the private equity outreach machine is back online.

I’m starting to get a lot more.

Let’s have a check-in call or I’m gonna be in Durham next week.

Emails from private equity folks.

This is purely anecdotal and I definitely don’t track this stuff in a sheet, but it would be really hard for me to miss the uptick on this.

Now this might be the dead cat bouncing, but it also might be the ice beginning to thaw in the market beginning to turn either way, just keep solving the next problem for your clients over and out.