In today’s market landscape (regardless of industry) B2B brands can’t succeed without strong demand generation strategies. Prospective customers require multiple touches before they convert to a lead ... Continue Reading »

Sales accepted leads (SALs) are leads that have been formally accepted by a company’s sales team. Lead acceptance typically starts the clock on the sales process, meaning ... Continue Reading »

The COVID-19 crisis resulted in a 30 to 40 percent drop in overall marketing spend (as per various reports by Forrester and Gartner). And yet, research shows ... Continue Reading »

Every salesperson — no matter how skilled — needs a great pitch deck as part of their sales presentation. Without one, you risk losing your audience to ... Continue Reading »

Why would you not use data to generate leads? Data-driven lead generation is arguably – no, actually – the best way to begin your sales funnel. Using ... Continue Reading »

Overwhelming your prospects with incessant and pushy sales pitches is (hopefully) a thing of the past in sales. With consumer awareness at an all-time high, customers can ... Continue Reading »

A pipeline chock full of leads is every sales team’s dream. But lots of leads in your pipe only gets you in the game — you’ve got ... Continue Reading »

If you want to build a great business, you have to build a great team. You want sales professionals passionate about your product and ready to do ... Continue Reading »

It’s that time of year — Thanksgiving is around the corner, Carolina basketball is tipping off, and the sociopaths among us have already put up their Christmas ... Continue Reading »

Do email prospecting programs slow down in December? We (and probably you) assumed “yes” — but we thought we’d test our assumptions with data. Lots of details ... Continue Reading »