Do email prospecting programs slow down in December? We (and probably you) assumed “yes” — but we thought we’d test our assumptions with data. Lots of details ... Continue Reading »

Sales is often a numbers game, but a successful outbound strategy requires more effort than just flooding the top of the funnel — like targeting the right person, ... Continue Reading »

It takes time (and a certain level of expertise) to create a successful outbound sales program. To get things off the ground, you need a solid prospecting ... Continue Reading »

Marketing automation isn’t a new concept — the likes of HubSpot, Pardot, Marketo, etc. have been on the radar for years. In fact, most of the companies ... Continue Reading »

When you think of how to scale your sales process and increase revenue, hiring is usually the first idea that comes to mind. More people = more ... Continue Reading »

Sales and marketing teams don’t get along. They work in sequestered worlds without communicating their efforts, but both teams are often working towards the same goals and ... Continue Reading »

Salespeople have strong opinions about cold calling: It’s a dead, ancient tactic that you shouldn’t even try. Email is too saturated, cold calling is making strong a ... Continue Reading »

No matter how long you’ve been doing B2B sales development or how effective your outbound emails have been, it’s always a good idea to revisit your process, ... Continue Reading »

“Spam” is a completely off-putting word — it’s either gross (in the context of canned ham/a flooded inbox) or it’s really scary (in the context of compliance ... Continue Reading »

Checks and balances are vital to government, but they’re also important to the different functional areas of your business.  You probably already have some in place to ... Continue Reading »