People (and especially high-level professionals) are smarter than ever about protecting their contact information online. We can’t blame them, either. Without privacy measures, B2B decision makers would ... Continue Reading »

When you search “should you buy targeted email lists” on Google, here are two of the first results you’ll see: Image Source Well that doesn’t do much ... Continue Reading »

Today we have unprecedented direct access to our online audiences with email marketing. As our email lists grow, it can be tempting to want to share everything ... Continue Reading »

Did you know that more than 20% of all emails sent never make it to their intended recipients’ inboxes? 20 percent! If that’s true for your marketing ... Continue Reading »

When was the last time you checked your spam folder? If you’re like most people, the answer is weeks, months — maybe even never. Yet half of ... Continue Reading »

Nearly three-quarters of all consumers report that email is their most preferred method of brand communication. Email is a huge opportunity for connecting with prospective and current ... Continue Reading »

Automation has transformed email from a single business outreach channel to a full-fledged lead generation and management tool. From a new prospect’s initial touchpoint all the way ... Continue Reading »

Are your customers receiving your emails? Great! Are they taking action after they read them? Only if you have a powerful call to action in every message ... Continue Reading »

A new lead is a big win, but it’s also just one of many steps to converting that prospect into a paying customer. The way to keep ... Continue Reading »

The timing of your sales emails can be the difference between great engagement and high conversions or sending out a total dud. The reality is this: people ... Continue Reading »