A sales email is an anomaly.  In an ideal world, marketing would qualify leads and hand them over to the client services, account managers, or sales reps. ... Continue Reading »

If personalized email automation brings to mind auto-fill subject lines and first names inserted into email greetings, you’re not alone. It was once a novel way to ... Continue Reading »

Cold email isn’t dead. In fact, it’s one of the best ways to engage with your highest-potential leads — if you do it right. Email is still ... Continue Reading »

People (and especially high-level professionals) are smarter than ever about protecting their contact information online. We can’t blame them, either. Without privacy measures, B2B decision makers would ... Continue Reading »

When you search “should you buy targeted email lists” on Google, here are two of the first results you’ll see: Image Source Well that doesn’t do much ... Continue Reading »

Today we have unprecedented direct access to our online audiences with email marketing. As our email lists grow, it can be tempting to want to share everything ... Continue Reading »

Did you know that more than 20% of all emails sent never make it to their intended recipients’ inboxes? 20 percent! If that’s true for your marketing ... Continue Reading »

When was the last time you checked your spam folder? If you’re like most people, the answer is weeks, months — maybe even never. Yet half of ... Continue Reading »

Nearly three-quarters of all consumers report that email is their most preferred method of brand communication. Email is a huge opportunity for connecting with prospective and current ... Continue Reading »

Automation has transformed email from a single business outreach channel to a full-fledged lead generation and management tool. From a new prospect’s initial touchpoint all the way ... Continue Reading »