How to Get Better Sales Leads: 5 Things to Consider

Sales is often a numbers game, but a successful outbound strategy requires more effort than just flooding the top of the funnel — like targeting the right person, ... Continue Reading »

How Sales Prospecting Automation is Different From Marketing Automation

Marketing automation isn’t a new concept — the likes of HubSpot, Pardot, Marketo, etc. have been on the radar for years. In fact, most of the companies ... Continue Reading »

How to Scale Your Sales Process Without Hiring

When you think of how to scale your sales process and increase revenue, hiring is usually the first idea that comes to mind. More people = more ... Continue Reading »

5 Reasons Why Your Sales and Marketing Teams Should Be Closer

Sales and marketing teams don’t get along. They work in sequestered worlds without communicating their efforts, but both teams are often working towards the same goals and ... Continue Reading »

Better Qualification = Better Prospects = Better Sales Conversations

An outbound sales strategy is most effective when the initial prospecting strategy is highly targeted. Factors like strong messaging and good timing don’t matter if you aren’t ... Continue Reading »

A New Age of Cold Calling: Tips, Tricks and Scripts to Make It Work

Salespeople have strong opinions about cold calling: It’s a dead, ancient tactic that you shouldn’t even try. Email is too saturated, cold calling is making strong a ... Continue Reading »

How to Create A Successful Lead Generation Strategy

Finding qualified leads is one of the biggest issues keeping salespeople awake at night — and it’s because most businesses don’t have a great lead generation strategy, or they ... Continue Reading »

Outbound Email vs. Spam: What’s the Difference?

“Spam” is a completely off-putting word — it’s either gross (in the context of canned ham/a flooded inbox) or it’s really scary (in the context of compliance ... Continue Reading »

Checks + Balances: 3 Powers to Give Your Customer Success Team in the Sales Process

Checks and balances are vital to government, but they’re also important to the different functional areas of your business. You probably already have some in place to ... Continue Reading »

Opposites Attract: How Inbound Marketing & Outbound Sales Can (and Should) Work Together

Donald Trump and Barack Obama. Carolina and Duke. 37 degrees in NC on Tuesday and 80 degrees on Wednesday. Inbound marketing and outbound sales. Name a more ... Continue Reading »

Sales Development