We shipped a snappy new feature a couple weeks back called colleague personalization. It works like this: You upload prospects to a segment.  Some companies will have more ... Continue Reading »

You need both automation and personalization in your sales process. They’re not mutually exclusive, in fact they feed off of each other. Automate your “B” prospects.  When ... Continue Reading »

When we start writing — everything from blog posts to customer stories to email cadences — it’s helpful to begin with an outline or roadmap of our ... Continue Reading »

“I was scrolling through the WePay Twitter and saw the article you shared about how 38% of financial institutions have a hard time identifying fraudulent activity. That’s ... Continue Reading »

If you work at a startup or a tech company, you’ve probably heard Paul Graham’s advice to “do things that don’t scale” — it sounds contradictory when ... Continue Reading »

Hi, {{first_name}}, I’m {{sender_name}} @ {{company}} — {{quick value prop}}. I thought it made sense to reach out. Do you have a few minutes to chat this ... Continue Reading »

If you missed our recent post about personalizing outbound email at scale, we’ve been testing ways to make our outbound email content more personalized. We launched our current ... Continue Reading »