8 Things to Look for in a Digital Advertising Company

In a fast-paced and competitive modern marketing landscape, digital advertising companies can be game-changers for organizations working to get ahead. They’ve got the expertise and resources to create innovative, comprehensive strategies that can be scaled up and down to meet current needs.

For companies considering this approach, common questions arise: How do I know if my company needs a digital advertising company? What benefits can they bring to my business? How do I find the company that’s right for my unique organization?

This guide will answer the above questions and more. When you’re done reading, you’ll have a complete understanding of digital advertising companies and their value, and how to make the right hiring choice for your business.

Quick Takeaways:

  • More than 90% of businesses outsource marketing and advertising in some capacity.
  • Their top reasons for outsourcing are lack of in-house expertise and resources.
  • Signs you might need to hire a digital advertising company include: skills and resources gaps, stagnation in your current efforts, and a need to expand market reach.
  • The company you hire should have a strong understanding of your unique business needs, extensive experience and expertise, a strong track record, and solid customer testimonials.

Signs You Need to Hire a Digital Advertising Company

The digital marketing world is rapidly evolving. Organizations often reach a crossroads where they have to decide whether they have the internal resources to keep up, or if they should hire a digital advertising company to help them do it. Today, a staggering 94% of businesses now choose to outsource marketing activities in some capacity.

Pie chart shows that 94% of businesses choose to outsource some or all of their marketing activities

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Recognizing the right time to make this strategic move is important to keep business growth steady and maintain a competitive edge in the market. If you’re feeling like your business might need some outside support, here are some indicators that can help you be sure:

1. You Have Resource Limitations

As businesses grow, marketing and advertising needs become more complex and demanding. When your internal teams are stretched too thin or lack certain expertise, it can be challenging to effectively manage and optimize digital advertising campaigns.

By hiring a digital advertising company, you access a dedicated team with specialized skills, which allows your business to scale without overburdening your internal resources.

2. You Need More Specialized Skills

The digital advertising world is vast. It requires specific skill sets to navigate successfully. Having skills in areas like programmatic advertising, video marketing, or social media advertising might not be practical for your current team.

Specialized advertising companies can fill these skills gaps and bring in-depth knowledge and experience with the latest digital advertising trends and technologies. And if you’re worried that your gaps in these areas are problematic, you can put that worry to rest. A lack of in-house expertise is the top reason why companies outsource marketing activities.

In other words: It’s common—especially for startups and other fast-growing companies—and outsourcing to digital advertising companies is an effective solution.

Bar chart showing that not enough in-house expertise is the number one reason to outsource marketing activities.

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3. You Want to Pursue Market Growth Opportunities

Recognizing and capitalizing on market growth opportunities often require a swift and expert response. If your market research indicates untapped potential in certain customer segments or geographical areas, a digital advertising company can help devise and implement strategies to target these new opportunities.

4. You Have Difficulty Measuring and Analyzing ROI

With digital advertising, measuring ROI and analyzing campaign data is crucial but can be complex. If your current team struggles to track, interpret, and utilize data effectively to inform marketing decisions, it’s a clear sign that expert help is needed.

Digital advertising companies not only run successful campaigns but also provide comprehensive data analysis, offering insights for continuous improvement.

5. You’re Current Advertising Efforts Are Stagnant

If despite your best efforts, your advertising campaigns are not delivering the desired results, or you’re seeing a plateau in growth, it’s time for a fresh perspective. An external digital advertising company can provide a new approach, innovative ideas, and a revitalized strategy to break through the stagnation.

6. You Can’t Keep Up with Changing Trends

The digital advertising world is dynamic, with consumer behaviors and market trends that are constantly evolving. Keeping up with these changes can be time consuming and even overwhelming for in-house teams. Digital advertising companies stay at the forefront of these trends, ensuring that your marketing strategies remain relevant and effective.

7. You Want to Expand Your Market Reach

If your goal is to expand your brand reach, whether in terms of broadening your audience base or entering new markets, a digital advertising company can be instrumental. They bring deep experience in targeting and reaching diverse demographics on various platforms, helping your business broaden its online presence effectively.

What to Look for in Digital Advertising Companies

Once you’ve recognized that you need to outsource to support your advertising strategy, the next important step is to know how to find the one that’s right for your business. Here are important things to consider as you vet potential digital marketing companies:

Understanding of Your Business Needs

A digital advertising company should not adopt a one-size-fits-all approach. Instead, they need to delve into your specific business goals, challenges, and market dynamics. This deep understanding leads to more tailored and effective advertising strategies that resonate with your target audience and align with your business objectives.

Industry Expertise and Experience

Experience in your specific industry is invaluable. Companies with a proven track record in your sector bring nuanced insights and a deep understanding of industry-specific challenges and opportunities. This expertise translates into more targeted and impactful advertising campaigns.

Client Testimonials and Customer Success Stories

Testimonials and success stories offer a glimpse into the company’s capabilities and reliability. Look for specific examples where the company has driven tangible results, and note the variety and scale of their success stories to gauge their expertise comprehensively.

Today, 92% of buyers say they’re more likely to purchase a product or service once they’ve read a trusted review of it, driving home the reliability of testimonials during the B2B vetting process.

Graphic showing a statistic that 92.4% of buyers say they are more likely to buy a product or service after reading a trusted review

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Creative and Innovative Mindset

The digital advertising space is crowded, and standing out requires creativity and innovation. Review each company’s portfolio for unique campaigns and innovative approaches that demonstrate their ability to deliver fresh and engaging content.

The Right Services Offerings for Your Business

Ensure the company offers a range of services that match your needs. Whether it’s SEO, PPC, social media marketing, digital PR, or content creation, the right mix of services to meet your needs will better support and enhance your overall marketing strategy.

Data-Driven Reporting Methods

In today’s digital landscape, data is king. Opt for a company that employs data-driven insights to shape strategies and provides transparent, comprehensive reporting. This will help you understand campaign performance and ROI in an ongoing way.

Flexible Pricing Structures and Delivery Methods

Different businesses have different budgetary constraints and strategic needs. Digital advertising companies should offer flexible pricing structures and delivery methods that can adapt to your unique circumstances and drive the most value for your organization.

Cultural Fit

Finally, cultural alignment between your business and your digital advertising company is crucial for a successful partnership. Choose a company that shares similar values and communication styles so you can collaborate seamlessly and maintain a more productive working relationship.

Making the Right Decision

Once you’ve determined your needs and objectives and thoroughly vetted the top digital marketing companies on your list, making the right decision is largely about trusting your gut. Your leadership team knows your business better than anyone else. Go with the company you feel most comfortable and confident in to deliver solutions that work for you.

If outbound prospecting and lead generation is a priority for you right now, RevBoss can help. Our platform and services are custom-built for startups, agencies, SaaS companies, and other high-growth companies. Schedule a quick call with us to learn how we can help you win more clients.