Geo-targeting as a Cold Outreach Strategy
Earlier in the year, we shared some good stuff about geo-targeting as a cold outreach strategy.
What we’ve seen is that including a prospect’s city, state, or even region — and your connection to it — immediately establishes common ground. And that gets 1.5x the average lead rate.
Our copywriter Alice explains it better than I can — but be on the lookout for a related product update from us.
We’re launching a feature to automatically personalize emails based on the prospecting data we collect, including location — and this is where the idea was born.