What if your agency could exponentially increase the number of potential customers it tracks and engages at one time? Or pinpoint the exact time in your customer’s ... Continue Reading »

Knowing your cost of customer acquisition is the key to unlocking higher marketing and sales ROI. After all, you can’t know what you’re really earning back from ... Continue Reading »

Automation has transformed email from a single business outreach channel to a full-fledged lead generation and management tool. From a new prospect’s initial touchpoint all the way ... Continue Reading »

Do you feel like your lead generation efforts aren’t earning the ROI they should be? If you do, you’re not alone. Recent research shows that marketers have ... Continue Reading »

Here’s the short of it: if your sales team doesn’t know how to calculate customer lifetime value (or if they just aren’t doing it), you’re missing a ... Continue Reading »

Are your customers receiving your emails? Great! Are they taking action after they read them? Only if you have a powerful call to action in every message ... Continue Reading »

Did you know that the average adult has more than 8 social media accounts? That the average American household has more than 10 connected devices? Or that ... Continue Reading »

In 2022, there’s no way around it: it is essential for companies to leverage content marketing for business growth. More than ever before, users are turning to ... Continue Reading »

A new lead is a big win, but it’s also just one of many steps to converting that prospect into a paying customer. The way to keep ... Continue Reading »

Growing your sales pipeline is not a task your sales team can just complete at the start of the year and check off the list — it’s ... Continue Reading »