An SaaS landing page is the centerpiece of lead generation campaigns for many technology and software companies. They are one of the primary ways companies collect contact ... Continue Reading »

Buyer persona vs. ideal customer profile: which is the winner? Spoiler alert: both. Your buyer persona and ideal customer profile play related but different roles in helping ... Continue Reading »

The timing of your sales emails can be the difference between great engagement and high conversions or sending out a total dud. The reality is this: people ... Continue Reading »

As a marketing or sales professional, you’ve probably read about brand awareness and lead generation as competing priorities. But we’ve got good news for you: it doesn’t ... Continue Reading »

Do you want your business to grow? To see new products and services be successful? To earn more revenue and reach the right customers? I’m going to ... Continue Reading »

Today email is the primary way professionals communicate. And as the business world gets more and more digital, outbound email is playing an increasingly critical role in ... Continue Reading »

Today, customers are savvier than ever and that means companies need to get creative when it comes to their B2B lead generation strategies. Two factors have drastically ... Continue Reading »

More is not always more when it comes to B2B leads. In fact, when you try to pursue every lead that comes your way, you’ll find your ... Continue Reading »

Email conversion rates are one of the most crucial business metrics companies can track today.  Why? Because email is increasingly the most used and preferred method of ... Continue Reading »

Sales discovery questions are a crucial tactic during your first interactions with potential customers that can make or break whether a deal eventually closes. They’re also an ... Continue Reading »