The SaaS business model is subscription-based — customers pay a recurring fee and receive ongoing access to software and related services in exchange. While subscription models aren’t ... Continue Reading »

As a PR agency, you play a key role in helping others grow their brands. But do you have a growth mindset for your own business? If ... Continue Reading »

Here are a few quick notes about how we’re thinking and acting in light of the shaky macroeconomic outlook. We’re carefully monitoring expenses. We already run a ... Continue Reading »

Did you know that referrals are the top source of business for B2B agencies? HubSpot research found that a whopping 90% of B2B agencies said referrals are ... Continue Reading »

At first glance, the SaaS sales funnel stages may look similar to those we see in the traditional B2B buyer journey, but they require a unique approach. ... Continue Reading »

Account based marketing (ABM) levels up traditional marketing with a hyper-personalized approach that aims to convert the most high-potential prospects in your pipeline. Used for decades by ... Continue Reading »

The B2B customer journey is a complex process. With 6-8 touchpoints required (on average) to convert a lead, plus the many different channels companies use to interact ... Continue Reading »

Low sales productivity is a common problem faced by sales organizations across industries, but it’s also one of the most solvable. Modern technology has made it easier ... Continue Reading »

Sales development is a critical part of today’s modern business environment. Having a team to manage the high volume of leads generated by technology-supported outbound efforts is ... Continue Reading »

B2B buyers love customer success stories. Why? Because stories demonstrate exactly how a brand’s products and solutions work in the real world. They build trust with buyers ... Continue Reading »