--- title: "The Spikes Case Study | RevBoss Client Success Story" description: "Discover how RevBoss helped The Spikes expand to the US market through an audience-first strategy, achieving 16 leads and a $25k pilot project in 90 days." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "RevBoss", "legalName": "RevBoss, Inc.", "url": "https://revboss.com", "logo": "https://revboss.com/lovable-uploads/9a49821f-a21c-493d-9761-ad8f4752e4fc.png", "foundingDate": "2014", "founder": { "@type": "Person", "name": "Eric Boggs", "jobTitle": "Founder & CEO" }, "description": "RevBoss is a relationship-first B2B demand generation partner that helps founders and executives build trust, grow an ICP audience, and create predictable sales pipeline through LinkedIn content, newsletters, and activation campaigns.", "address": { "@type": "PostalAddress", "addressLocality": "Durham", "addressRegion": "NC", "addressCountry": "US" }, "sameAs": [ "https://www.linkedin.com/company/revboss" ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "RevBoss", "url": "https://revboss.com", "publisher": { "@type": "Organization", "name": "RevBoss" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://revboss.com/" }, { "@type": "ListItem", "position": 2, "name": "Founder Brand Case Studies", "item": "https://revboss.com/founder-brand-case-studies" }, { "@type": "ListItem", "position": 3, "name": "The Spikes", "item": "https://revboss.com/founder-brand-case-studies/the-spikes-case-study" } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "The Spikes Case Study | RevBoss Client Success Story", "author": { "@type": "Person", "name": "Eric Boggs", "url": "https://revboss.com/authors/eric-boggs" }, "publisher": { "@type": "Organization", "name": "RevBoss", "logo": { "@type": "ImageObject", "url": "https://revboss.com/lovable-uploads/9a49821f-a21c-493d-9761-ad8f4752e4fc.png" } }, "datePublished": "2025-01-01", "dateModified": "2026-06-12", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://revboss.com/founder-brand-case-studies/the-spikes-case-study" } } ] --- [Aug 2026 Benchmark Report](/founder-led-marketing-benchmarks)[Sign In](https://revboss.co) [![RevBoss Logo](/lovable-uploads/9a49821f-a21c-493d-9761-ad8f4752e4fc.png)](/) [How It Works](/how-revboss-works-audience) Services - [Founder-Led Demand Generation](/features/founder-led-demand-generation) - [Team-Led Demand Generation](/features/team-led-demand-generation) - [Founder/CEO Thought Leadership](/features/founder-ceo-thought-leadership) - [Founder Newsletters](/features/founder-newsletters) - [B2B Audience Building](/features/b2b-audience-building) - [Event-Led Lead Generation](/features/event-and-conference-campaigns) [Pricing](/pricing) Client Success [Case Studies](/founder-brand-case-studies)[Client Examples](/founder-brand-content-examples) [Get Started ](/book-a-call) Open menu 1. [Home](/) 2. [Case Studies](/founder-brand-case-studies) 3. The Spikes # 16 Leads and a $30K Pilot in 90 Days The Spikes is an innovation consultancy and consumer-data company that helps brands leverage the power of excitement. Through their proprietary Excitement Search Engine, they map unique customer-interaction moments (called Excitement Points®) that transform casual buyers into loyal fans. With a strong track record of working with top European brands, The Spikes set its sights on the United States. To lead this expansion, they brought in long-time Nike executive Dave Cobban. The mission: make a splash in a new market, fast. ## Challenge Breaking into the U.S. meant building quick credibility and momentum among a new audience. The Spikes had two clear goals: ### US Market Entry – Fast. They wanted to use Dave's network and influence with US-based marketing executives to build pipeline and do it quickly. ### High-Value Conversations, Not Just Clicks. Instead of cold email outreach, the team wanted to make warm, trust-based connections with ICP-matched prospects who were likely to convert. ## Solution To turn the vision into results, The Spikes partnered with RevBoss. Together, they deployed a multi-pronged activation strategy: ### Audience Priming RevBoss published "excitement-centric" thought-leadership content that spoke directly to U.S. marketers, building credibility and curiosity among Dave's audience and followers. ### LinkedIn Network Activation RevBoss launched targeted outreach campaigns to Dave's network announcing his new role and inviting conversations. His network of former colleagues, previous clients, and new connectio became active conversations with key decision-makers. ### Prospect Activation Campaigns With value-heavy DMs, timely email nudges, and pre/post-event touches, we eased prospects into meaningful calls -- focusing on qualified meetings, not vanity metrics. ## Results The numbers from the first 10 weeks of the campaign speak for themselves: 16 leads with marketing executives at some of the biggest global brands, including top retail, footwear, airline, and tech companies. 9.7% connect-to-lead ratio, well above industry norms. $30k pilot project signed within the first 90 days. Expanded beyond Dave to roll out the RevBoss process to two additional team members in Germany and the UK. ![The Spikes Case Study](https://gcpzvkvsgstktjxsfopn.supabase.co/storage/v1/object/public/rb-img//spikes-this-is-trash.png) ## Services in this case study Founder content and connection campaigns introduced Dave to the US market. [ ### Founder-Led Demand Generation The full system. Dave's POV, a built audience, and connect campaigns introduced him to the US market. ](/features/founder-led-demand-generation)[ ### Founder/CEO Thought Leadership Dave's ex-Nike, ex-Just-Salad experience became the basis for high-trust content. ](/features/founder-ceo-thought-leadership)[ ### B2B Audience Building 9.7% connect-to-lead. The audience was built deliberately, prospect by prospect. ](/features/b2b-audience-building) ## More Founder Brand Case Studies [ Amoeba AI Case Study ### Oversubscribing a Beta Launch Read case study startup saas ](/founder-brand-case-studies/amoeba-ai)[ CUE Case Study ### Scaling Outreach Through a Product Line Expansion Read case study startup saas ](/founder-brand-case-studies/cue-case-study)[ BLASTmedia Case Study ### $1M in Revenue and 12x ROI Read case study agency pr firm ](/founder-brand-case-studies/blast-media)[ Storyboard Media Case Study ### 10x ROI and Two Deals With Unicorns Read case study agency video ](/founder-brand-case-studies/storyboard-media)[ Sequence Consulting Case Study ### We Kissed a Lot of Frogs Before We Found RevBoss Read case study agency non-profit ](/founder-brand-case-studies/sequence-consulting) ## Ready to start telling your story? 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