See How Joshua Is Growing His Audience

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Front & Center Founder / CEO

Front & Center Founder / CEO

Your success as a founder-led small business – usually with a small or non-existent marketing team – is a function of generating an audience of people that know, like, and trust you.

We put your most important marketing assets – you, your voice, and your story – front and center.

See What Other Founders Are Creating
Content Development On Rails

Content Development On Rails

The core of our process is a monthly call in which we interview you like you’re the guest of your own podcast. We’ll build the strategy, script the questions, and ensure that we’re getting content that your ICP will find helpful, interesting, and/or entertaining.

We use the video and transcript to create various content forms – video, image, short form narrative, etc. – that we’ll use to build and activate an audience via LinkedIn (LinkedIn, Insta, TikTok), via email, and via targeted paid media spend.

All you have to do is show up and be yourself for a ~1 hour long “interview” each month.

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Audience Comes First

Audience Comes First

Your TAM isn’t the set of prospects that meet some criteria in a B2B data platform.

Your TAM is your audience – the people that know who you are, what you’re about, AND trust what you have to say.

We build motions on LinkedIn – organic and paid – that raise your profile, grow your followers, and build your credibility.

The result is a content + audience flywheel that is efficient, sustainable, and high impact.

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Activate Prospects With Trust & Value

Activate Prospects With Trust & Value

We have 10+ years of lead generation experience and data that tells us that the highest performing campaigns are 1) focused on the founder story and 2) targeting existing relationships.

So the content and audience that we develop through our process sets up the perfect activation motion: helpful, interesting founder-led content, served up to the people that already know you.

We’ll work with you to determine the best activation strategy, which is usually a mix of email, paid media, and LinkedIn outreach.

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Seamless Onboarding and Discovery

We get to know, your audience, and your value. We develop a custom content strategy that aligns with your ICP.

In-House Content Team,
as-a-service

We handle the entire content creation and production process. We generate a pipeline of content to merchandise across channels.

Audience Building = Demand Generation

We'll incorporate data, signals, and workflows to convert your audience into a demand generation system that creates leads for your business.

Build Your Founder Brand Content Engine!

We work with companies across stages and across industries. We can probably help you. Let's talk!

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