Does your sales messaging check the “weirdness” box? What about the “math” box — are you quickly making the ROI case to the prospect?
We created this checklist to help you write more effective messaging.
We included some “rule of thumb” tips (boxes you should always tick), some “do at least one of these things,” and a few never, ever things that you should avoid.
- How to write better, more effective sales messaging.
- How to add “Special Sauce” to your messaging to make it stand out above the competition.
- What not to do and why we tend to steer clear of some “typical” (read: lazy) messaging techniques.