How to Use Content in Your Outbound Process

content-in-outbound-thumbContent and outbound have the same bottom line goals — get more customers and increase revenue — but you’re probably treating them as two completely separate processes.

There’s a better way.

Marrying the two processes amplifies the effectiveness of both — and we’re happy to share exactly how to do it.


You’ll Learn:

  • How to combine content with your outbound strategy, and vice versa.
  • How to know what kind of content to create for different buyer’s personas/modes.
  • How to map the right content to the right step in your Sales Flow.

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