It's hard to impress me, but you guys definitely impressed me.
Tooba Durraze has a Ph.D in AI research from MIT, meaning she's well beyond "normal" smart. So you and imagine how great it felt to have her compliment our work.
She and her team were one of the first founder brand clients we on-boarded. And it's going really well:
🥁 Amoeba is getting a steady drumbeat of leads, so many that Tooba had to temporarily pause her beta launch (and our process) because her on-boarding team was at capacity.
👏 Tooba has a growing, engaged audience on LinkedIn and she's hearing lots of positive feedback, including "Just how big is your marketing team?"
🎥 We host a monthly interview call with Tooba where she talks about what she knows. The video and transcript from this call feeds our content production / curation process.
✅ An easy, automated approval and publication process keeps the content flowing.
🎣 The content and targeted connections build Tooba's audience and credibility. Our team works with Tooba to execute thoughtful, targeted outbound campaigns that set the hook.
Founder content and audience building oversubscribed Tooba's beta launch.
The full system. Founder content, audience, and campaigns combined to oversubscribe the beta.
Tooba's POV on AI product strategy became the engine that filled the beta list.
A deliberate LinkedIn audience grew alongside Tooba's content, primed to convert when the beta opened.
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