10x ROI and Two Deals With Unicorns

It validated our existence as a business by having more and more conversations. I realized we have something people want. Not only did we find more clients, but we found better clients.
— Justin Plant, Principal & Co-Founder

Strategy and Goals

Storyboard came to us in 2021 after a tough year left them looking for ways to find more business. It was time to lay out all their chips and so they made a last ditch lead gen effort with RevBoss.

Needless to say, there was a lot of pressure to get a quick ROI for them in terms of new clients to keep their business afloat.

Implementation

During onboarding for our clients, our goal is to get a sense of their offering, their target market, and most of all, their story and what makes them unique. It was clear from the first interaction and from reviewing Storyboard's previous work that they were hilarious, so we wanted to capture that humor in the messaging. We worked up a strategy that was a little bit cheeky but still professional. Spoiler alert: They loved it.

Results

10x
Return on Investment
2
Billion-dollar companies with 6-figure contracts

From the beginning, we saw consistent leads for Storyboard. After 5 months, they closed their first deal from one of our leads -- and were suddenly so busy that they couldn't even manage all the projects they'd won.

With our success, Storyboard wanted to see what else was out there in terms of lead gen partners, so they tried out another service. They quickly realized that we were doing a lot behind the scenes that they didn't know about and didn't want to have to think about -- plus they were getting a lot more return on the companies that we were bringing them. That's when we became exclusive. :)

In the end, success for us is a partnership -- i.e. how long can we be friends? Well, we've been friends with Storyboard for 2 years now -- and still going strong.

Services in this case study

Founder content and audience building delivered 10x ROI and two unicorn deals.

Founder-Led Demand Generation

A 2021 last-ditch effort turned into a multi-year exclusive partnership and two billion-dollar deals.

B2B Audience Building

Multi-year audience activation drove pipeline through cycle changes.

Founder/CEO Thought Leadership

Founder content backed the campaigns and built brand credibility over the long run.

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