Founder & CEO at RevBoss
Durham, North Carolina
Eric Boggs is the founder and CEO of RevBoss, a B2B demand generation agency he started in 2014. Over the past decade, RevBoss has worked with more than 1,000 B2B SaaS and services companies to build founder-led marketing programs that drive pipeline.
Eric writes openly about founder-led marketing, audience-based go-to-market strategy, the death of traditional cold outbound, and what actually works for B2B in an AI-saturated market. He believes the most durable competitive advantage left in B2B is trust between a real person and a real audience, and RevBoss is built around that thesis.
Eric started RevBoss with a mission to build a business that made clients and co-workers happy.
Today, he leads the effort to bring happiness to 100s of clients and more than 50 RevBuds around the world. You can read about the guiding principles he wrote for RevBoss in the HAT Culture manifesto.
Eric spent the last 20 years building companies and advising successful CEOs (Device Magic, Kevel, UserVoice, Ignite Social, and many more).
He completed his undergraduate studies at UNC Chapel Hill and earned an MBA at UNC's Kenan-Flagler Business school, where he was a Dean's Fellow.
Eric spends his free time loving his family, exercising at the crack of dawn, and yelling at Carolina games and Arsenal matches on TV.
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